Author: Nate Brown | Chief Creative Officer
What are your team's biggest questions?
We've been through a whirlwind few months as humans, colleagues, business leaders. I'm speaking collectively, because I bet you may be feeling the same way! Through it all, we've been communicating, easing fears, answering questions and charting the future. How about you?
Speaking of charting the future, as states begin reopening, you may be thinking through when and how to welcome employees back to your space. Whether your workforce went all virtual, or remained open as an essential service, the workplace today looks very different than before.
As you ease your team into the next phase of reopening -- whatever that may be for your company, consider using video to show your team how you are keeping them safe, and what they can expect at work.
Start by answering your team's biggest questions. For our team, it was questions around how do we get back to filming workplace stories, in a safe and socially distant manner. How do we protect our clients, and our team? To address this, we carefully followed the film industry protocols, and developed a plan. I created this video to provide an overview of changes to our production process, and welcome our team back to filming.
Use this recipe to create your own communication plan!
Author: Abby Cheesman | Co-Founder
In times of rapid change, viral illnesses like COVID-19, natural disasters or other disruptions to our daily business and personal lives, our teams look to us to provide guidance, critical information and direction to move forward.
You may have a lot of information to share with your team right now. New processes, office closure, working remotely for the first time. Sharing this in written form is important for step-by-step processes that people can refer back to.
But in written communication, it's often the emotion and vulnerability that gets lost. Now more than ever, employees are looking for connection. They are looking to leaders who care and empathize with what's happening. Tone, demeanor and eye contact matter. If you can't be together in person to speak with them, video is the next best thing.
As leaders, delivering a message on video is a human-centered way to connect, inform, reassure our people. This was a hard week. In that spirit, we took a few moments to open lines of communication with the team before our weekly check in.
Here's the message we sent to our team and close partners.
Here's our "recipe" for creating this video message.
You can download that recipe here!