creating a human-centered video message from leadership

Author: Abby Cheesman | Co-Founder

In times of rapid change, viral illnesses like COVID-19, natural disasters or other disruptions to our daily business and personal lives, our teams look to us to provide guidance, critical information and direction to move forward.

You may have a lot of information to share with your team right now. New processes, office closure, working remotely for the first time. Sharing this in written form is important for step-by-step processes that people can refer back to. 

But in written communication, it's often the emotion and vulnerability that gets lost. Now more than ever, employees are looking for connection. They are looking to leaders who care and empathize with what's happening. Tone, demeanor and eye contact matter. If you can't be together in person to speak with them, video is the next best thing.

As leaders, delivering a message on video is a human-centered way to connect, inform, reassure our people. This was a hard week. In that spirit, we took a few moments to open lines of communication with the team before our weekly check in. ​

Here's the message we sent to our team and close partners.

Here's our "recipe" for creating this video message.

You can download that recipe here!

Leadership Video Recipe
File Size:	463 kb
File Type:	pdf

Download File

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